Campaign Strategy & Execution

• Campaign strategy, brief development, and platform selection

• Creator casting aligned to audience, tone, and budget

• Fee negotiation, contracting, and deliverable management

• Content review, brand guideline compliance, and approval workflows

• Post-campaign reporting and performance analysis

Performance & Measurement

• KPI framework design and goal-setting by platform and objective

• Campaign tracking setup using brand measurement and analytics tools

• Mid-flight optimization recommendations

• Competitive benchmarking and trend analysis across social platforms

Creator Partnerships & Network

• Creator identification and vetting across Instagram, TikTok, YouTube, Pinterest

• Direct outreach and relationship management with creators, agents, and managers

• Long-term creator roster development for brand ambassador programs

• Talent conflict checks and exclusivity negotiation

• Creator briefing, communication, and on-set coordination

Operations & Infrastructure

• Creator department buildout for in-house brand or agency teams

• Process design for casting, contracting, and content workflows

• Contract template development and records management systems

• Cross-functional alignment frameworks (creative, media, brand, legal)

• Training and mentorship for internal creator management teams